Posted March 31, 2012 by admin in Logo & Graphic Design
 
 

Logo Design


But having a good logo is about more than just making a good first impression. It can have a lasting impact on your company. Here are some more reasons why having a good logo is essential:

1) Build Initial Trust
Before a customer walks in your store or logs on to your website, they have developed a first impression of your company, partly by your logo. If your logo is professional, you’re more likely to help customers feel like your business is a professional one too.

2) Attract New Customers.
An effective, memorable logo can inspire customers to do business with you or remember you when the time is right. Make sure your business puts its best face forward by looking great on the outside.

3) Stand Out From Competitors.
Flip through the phone book and you’ll see a myriad of forgettable companies. Differentiating yourself from competitors with a logo is critical to winning over potential customers. After scoping out your competition, make sure you choose a logo design that will help you stand out.

4) Keep Loyal Customers.
Don’t let competitors tempt away your best customers. If your brand and your logo are solid, your customers will be less likely to try the new guy around the corner who have a spiffy image.

5) Build Trust With Professionalism.
A professional logo will tell customers you’re good at what you do. But a sloppy, boring or poorly executed logo conveys lack of ability and know-how, which destroys trust and makes people feel less confident in your products or services.